50+ pages of real know-how
here are examples of actionable content in the book
How the content you send into the world sets the context in which prospects see you.
Only some words can be Google keywords.
Are you writing content for keywords that absolutely no one cares about or searches for?
Why you really care about long-tail keywords.
How to give your basic blog post an SEO tune-up.
The art and science of choosing effective target keywords.
How to gain competitive advantage by thinking about what kind of security product you are in a strategic way.
How big or small is the podcast opportunity really?