category smashing
content marketing
for security vendors
50+ pages of real know-how
here are examples of actionable content in the book
Page 8
How the content you send into the world sets the context in which prospects see you.
Page 13
Only some words can be Google keywords.
Page 15
Are you writing content for keywords that absolutely no one cares about or searches for?
Page 16
Why you really care about long-tail keywords.
Page 19
How to give your basic blog post an SEO tune-up.
Page 22
The art and science of choosing effective target keywords.
Page 30
How to gain competitive advantage by thinking about what kind of security product you are in a strategic way.
Page 39
How big or small is the podcast opportunity really?