category smashing

content marketing
for security vendors

50+ pages of real know-how

here are examples of actionable content in the book

 

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Page 8

How the content you send into the world sets the context in which prospects see you.

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Page 13

Only some words can be Google keywords.

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Page 15

Are you writing content for keywords that absolutely no one cares about or searches for?

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Page 16

Why you really care about long-tail keywords.

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Page 19

How to give your basic blog post an SEO tune-up.

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Page 22

The art and science of choosing effective target keywords.

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Page 30

How to gain competitive advantage by thinking about what kind of security product you are in a strategic way.

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Page 39

How big or small is the podcast opportunity really?

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