10keywords

A blog containing both Robert’s updates on emerging tech disruptions and useful know-how for security content marketing professionals.

Where does B2B marketing go now?

 There’s a good (if sobering) article in the Atlantic Monthly that looks at best-case through worst-case scenarios for when things might return to something like normal after the Coronavirus pandemic. While the best-case scenario (two or three months) can’t be ruled...

Cybersecurity SEO Marketing

Cybersecurity SEO Marketing

People tend to think they “get” why SEO is important. This leads them to believe that if they want to be first in the Google results for “security awareness training”, they should write lots of pages that use the phrase “security awareness training” all the time. But...

Cybersecurity Content Marketing SEO for Vendors

Summary: Here are the on-page SEO basic steps that will get you more results per ounce of cybersecurity content marketing effort than anything else you might do. If you are a security vendor that hasn’t built basic SEO into your workflow, I’m going to share with you...

Computer Security

Computer Security

Computer security, also called cybersecurity, information security, or IT security, is the discipline of protecting information systems—including servers, endpoint computers, mobile devices, and networks—from attacks, theft, destruction of data or process integrity,...

If Blockchain’s so great, why doesn’t Venmo use it?

If Blockchain’s so great, why doesn’t Venmo use it?

Your work life is lived in email and your personal life is lived in text messages, but if you owe your friend ten bucks, odds are good that the digital buck stops then and there. You’ll resort to passing paper money to settle your debt, or at least you will if you’ve...

The Seven Waves

The Seven Waves

The desktop PC was a big change, not least because it brought us word processing and the spreadsheet. The Internet was arguably a larger change still. But neither of these technology waves is likely to be as large as any of the seven waves of change we are beginning...

Get 10Keywords

Every week, Robert identifies ten keywords in the cybersecurity realm that are good opportunities (reasonable traffic, low competition) for the target keyword of a blog post. Use them straight up or use them to get the wheels turning.